Julian Gilson is the founder of IntensifAI, an AI adoption consultancy that helps small and mid-size law firms turn AI interest into practical, governed workflows. His work focuses on helping firms evaluate the tools they already have, identify the most realistic use cases, and implement solutions that attorneys and staff will actually use in day-to-day matters.

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With 10 years of AI delivery experience across legal, financial services, and the public sector, Julian brings a practical perspective to a market often dominated by hype. He works at the intersection of strategy, implementation, and adoption — helping firms move from broad AI enthusiasm to clear priorities, working workflows, and measurable value.

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Through IntensifAI, he advises firms on platforms including NetDocuments, Copilot for Microsoft 365, and Claude, with a focus on governance, workflow design, and sustainable adoption. His approach is straightforward: recommend only what a firm can realistically build, maintain, and get people to use.